To be successful online, “You must unlearn what you have learned.” -Yoda

The old rules of Marketing and PR:

• Buy your way in with advertising
• Beg your way in with PR

The new rule of Marketing and PR:

• Publish your way in directly

You have to stop thinking like a marketer, an advertiser and a
communicator and start thinking like a publisher. Create information
your consumers want, and they will share it, this is the idea behind
creating the World Wide Rave content. “On the web, you are what you publish.”

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